Iona Judd is a London based Art Director and Creative Consultant. Drawing on interests in fine art, craftsmanship, travel and food, Iona has a strong instinct for colour and materiality which you see across a wide range of executions from stills and video to physical installation.

Born and brought up in London, Iona studied Jewellery Design at Central Saint Martins. After time at Garage and LOVE magazines, Iona joined De Beers in 2015 in the role of Senior Art Director.

Iona most recently conceived and delivered the new De Beers global advertising campaign Where It Begins and the 2023 holiday campaign, The Enchanted Lotus alongside freelance projects for Christian Louboutin, Graff and Harry Winston. Iona’s collaborators have included Lachlan Bailey, Scandebergs, Jenny Brough, Darren Gwynn and Conor Clinch amongst others.

Iona is represented by Tiagi Production.